Skip to content
Jacob Clifton

Leawood, Kansas · Washington, D.C.

I build the systems that decide what to show, what to charge, and what to recommend.

Fifteen years of production machine learning, starting with radar and sensor signal processing at MIT Lincoln Laboratory and running through live events, commerce, luxury retail, and asset management. I co-founded Katch, where we built the content and audience intelligence platform now used by Warner Bros. Discovery, AMC, Meta, and Paramount. I advise the CIO of the U.S. Department of the Treasury on enterprise AI. Chicago Booth MBA, BU master's in electrical and computer engineering, and a Marine before any of it.

Jacob A. Clifton
100k+
titles in the Katch catalog
Every one decomposed into machine-comparable attributes.
$B+
equity volume scheduled
GMO's global trade scheduler, which I owned end to end.
7
industries shipped into
Media, live events, commerce, asset management, health, government, defense.
8
years running Katch
Blank slate to a profitable business with named enterprise logos.

Currently

U.S. Department of the Treasury

Technical Advisor to the Chief Information Officer, AI Architecture · Mar 2026 to present

Advising the federal CIO on how enterprise AI actually gets deployed, governed, and scaled inside government, and leading the rebuild of a taxpayer app with a nine-figure install base.

Katch

Co-Founder & Chief Technology Officer · Sept 2018 to present

Built a content intelligence company from a blank slate to profitability, and the six products that sit on top of it.

What I have actually worked on

The same handful of problems keep reappearing in industries that think they are nothing alike. A ticket, a title, a storefront visit, and a security are all inventory that has to be matched to a person under a constraint. Here is where I have solved each of them.

Problem classes solved, by industry context.
MediaLive eventsRetailAsset mgmtHealthGovernmentDefenseIndependent
Personalization & recommendationMatching a person to a thing when the catalog is large and the signal is thin.Media & entertainment: yesLive events: yesRetail & commerce: yesAsset management: noHealthcare: noGovernment: noDefense & research: noIndependent builds: yes
Ranking, matching & retrievalOrdering candidates under constraints, and finding the right ones to order in the first place.Media & entertainment: yesLive events: noRetail & commerce: noAsset management: noHealthcare: noGovernment: yesDefense & research: noIndependent builds: yes
Pricing & market designTwo-sided marketplaces, perishable inventory, and pricing that optimizes lifetime value.Media & entertainment: noLive events: yesRetail & commerce: yesAsset management: yesHealthcare: noGovernment: noDefense & research: noIndependent builds: no
Time series & signal processingSpectral and time-domain methods, from radar and sensor work at Lincoln Laboratory to buy-side signal construction.Media & entertainment: noLive events: noRetail & commerce: noAsset management: yesHealthcare: noGovernment: noDefense & research: yesIndependent builds: yes
Visual & creative intelligenceScoring imagery on how it performs with an audience rather than on how it looks, and using the response to it as a signal.Media & entertainment: yesLive events: noRetail & commerce: yesAsset management: noHealthcare: noGovernment: noDefense & research: noIndependent builds: no
Generative AI & agentsFine-tuned models, retrieval systems, and agents that hand off cleanly to a human.Media & entertainment: yesLive events: noRetail & commerce: noAsset management: noHealthcare: yesGovernment: yesDefense & research: noIndependent builds: yes
Loyalty, CRM & lifecycleDeciding who to reach, when, and with what, on surfaces the customer is not currently looking at.Media & entertainment: noLive events: yesRetail & commerce: yesAsset management: noHealthcare: yesGovernment: noDefense & research: noIndependent builds: no
Identity & entity resolutionReconciling the same title, person, or creator across datasets that disagree about all three.Media & entertainment: yesLive events: noRetail & commerce: noAsset management: noHealthcare: noGovernment: yesDefense & research: noIndependent builds: yes
Experimentation & measurementHoldouts, counterfactuals, and the discipline of proving a model earned its place.Media & entertainment: yesLive events: yesRetail & commerce: yesAsset management: yesHealthcare: noGovernment: noDefense & research: noIndependent builds: no

Where, and when

Katch has run continuously since 2018, underneath everything else. The overlap is deliberate: the operating roles were how I kept testing the same ideas against industries that would not tolerate a demo.

20132015201720192021202320252027MIT Lincoln LabGMO LLCVizitG51KatchnowTicketmasterCarusoSully.aiU.S. Treasurynow
GovernmentMedia & entertainmentHealthcarePhysical retailLive eventsAsset managementE-commerceDefense & researchVenture

The through-line: personalization

Recommendation is not one problem. It is six or seven, and the interesting ones are rarely the model. These are the pieces I have had to solve in production, and where.

Cold start on a long tail

Katch

Most of a 100,000 title catalog has almost no interaction history. The genome decomposes a title into machine-comparable attributes, so a new title inherits a neighborhood from its content instead of waiting years for behavior to accumulate.

Optimizing inside hard constraints

Ticketmaster / Live Nation

Rights holders, promoters, and venues each set boundaries a model is not permitted to cross. The reinforcement-learning policy optimized inside those limits, which is the difference between a pricing model that is interesting and one that ships.

Reaching people off-platform

Caruso

The hardest surface to personalize is the one nobody is looking at. Luxury retail generates its richest signal in person and captures almost none of it, so the work was capturing that signal and deciding who to contact, when, and with what.

Choosing the artwork, not just the title

Vizit, Katch Party

At Vizit the entire product was predicting how a specific image performs with a specific audience, which is asset selection stated plainly. Katch Party approaches it from the other side, learning taste from poster swipes, so the artwork is both the thing being rated and the thing being personalized.

Explaining the recommendation

Katch

Buyers making eight-figure acquisition decisions do not act on a similarity score. Comparables ship with the attributes that produced them, which changes both adoption and the speed at which a bad model gets caught.

Proving it worked

Ticketmaster, Caruso, GMO

Backtests at GMO, pricing holdouts at Ticketmaster, and lifecycle experiments at Caruso. The through-line is measuring against a counterfactual rather than against the previous quarter.

Katch, in full

One foundation, six products, eight years. Everything Katch ships sits on the same content intelligence layer, which is the reason a creator-vetting tool and a consumer identity passport can come out of the same company without either being a distraction.

FilmTelevisionSocialMusicBooks

The Media Genome

Ingestion & entity resolution

One identity per title, creator, and audience, across providers that disagree about all three.

Semantic decomposition

Content broken into machine-comparable attributes instead of genre labels.

Models & serving

Fine-tuned LLMs, vector search, clustering, and scoring behind one API.

In production with

Warner Bros. DiscoveryAMCMetaParamountOmnicomCinedigm

Selected work

Katch

2018 to present

Audience Genome

A recommendation and comparable-title engine over 100,000+ titles, built to work on the long tail where almost no interaction history exists.

PythonLLM fine-tuningVector searchEntity resolution

Katch

2023 to present

Katch Verified

Real-time brand-safety and brand-fit scoring across a creator's entire body of work, so a partnership decision stops being a manual review.

PythonLLMsContent classificationRanking

Katch

2021 to present

Katch Party

Tinder for movies. Rate posters, get recommendations, and resolve a group's competing taste into a single pick everybody can live with.

PythonRecommendationPreference elicitationGroup ranking

Ticketmaster / Live Nation

2019 to 2020

Marketplace Pricing & Reinforcement Learning

Reinforcement-learning policies balancing real-time supply and demand across a national two-sided live-entertainment marketplace.

PythonReinforcement learningExperimentationSQL

Vizit

2015 to 2018

Image Performance Modeling

Predicting how a specific image performs with a specific audience, so the choice of creative stops being a matter of taste.

PythonComputer visionRankingExperimentation

GMO LLC

2015 to 2018

Buy-Side Quantitative Research

Signal and valuation research across global equities and fixed income, on the firm-wide research team, alongside the portfolio managers who traded the output.

PythonC++SQLTime-series modeling

Caruso

2020 to 2023

Luxury Retail CRM, Loyalty & Dynamic Pricing

Personalization for customers who are nowhere near a screen: capturing offline luxury-retail behavior and using it to decide who to reach, when, and with what.

SQLPythonCLV modelingSegmentation

U.S. Department of the Treasury

2026 to present

IRS2Go Revamp

Leading the rebuild of the IRS mobile app, the single consumer product touching essentially every U.S. taxpayer.

Mobile productAccessibilitySecurity reviewFederal compliance

U.S. Department of the Treasury

2026 to present

Enterprise AI Architecture Advisory

Advising the federal CIO on deployment, risk assessment, and scaling of enterprise AI across government platforms.

LLM architectureRAGAgentic systemsAI engineering management

Experience

Mar 2026 to present

Washington, D.C.

U.S. Department of the Treasury

Technical Advisor to the Chief Information Officer, AI Architecture

  • Advise the federal CIO and senior leadership on deployment, risk assessment, and scaling of enterprise AI architecture across government platforms, covering LLMs, retrieval-augmented generation, and agentic systems.
  • Lead the revamp of IRS2Go, the IRS mobile app, working across product, security, and accessibility constraints that apply to every U.S. taxpayer.
  • Presented AI architecture evaluations and deployment frameworks to senior officials.
  • Presented at the White House on managing AI engineering teams, and on what has to change in the product function when engineering output rises faster than the process around it can absorb.
  • Assess emerging AI platforms and vendors for security, compliance, and scalability to guide federal integration strategy.

Sept 2018 to present

Burbank, CA

Katch

Co-Founder & Chief Technology Officer

  • Founded and scaled a media-data analytics company from nothing to profitability, iterating through discovery to product-market fit.
  • Architected the Media Genome: ingestion, entity resolution, and semantic decomposition of film, television, social, music, and books into structured, machine-comparable attributes.
  • Shipped six products on that foundation, spanning entertainment metadata, creator verification and brand safety, audience matching across 100,000+ titles, and a consumer identity layer for personal AI.
  • Fine-tuned LLMs for content understanding and for turning natural-language questions into the analytical queries underneath them.
  • Lead engineering and product, and run technical evaluation of partnerships and acquisition targets.

Oct 2025 to Jan 2026

Remote

Sully.ai

Head of Product

  • Led product vision for an AI clinical-intake agent that automates roughly 80% of routine tasks, freeing staff for high-value patient care.
  • Built a workflow-heavy CRM and scheduling platform integrated with legacy EMRs, and owned the AI-to-human handoff experience.
  • Shipped internal tools that let non-technical staff configure AI behavior, cutting new-practice onboarding time by half.

Aug 2020 to Mar 2023

Beverly Hills, CA

Caruso

Director of Data & Analytics

  • Led product strategy for CRM and loyalty across a luxury retail portfolio, digitizing in-person customer interactions into structured, addressable data.
  • Partnered with executive leadership to deploy dynamic-pricing models optimized for long-term customer lifetime value rather than the next transaction.
  • Built the segmentation and lifecycle logic behind outbound offers, which is personalization for customers who are nowhere near a screen.

July 2019 to May 2020

Hollywood, CA

Ticketmaster / Live Nation

Senior Product Data Scientist

  • Owned pricing products for a national two-sided live-entertainment marketplace, from the model through the levers promoters and venues actually touch.
  • Deployed reinforcement-learning policies to balance real-time supply and demand inside constraints set by rights holders.
  • Instrumented outcomes so pricing decisions were evaluated against a counterfactual instead of against intuition.

Aug 2015 to July 2018

Boston, MA

GMO LLC

Quantitative Researcher & Developer, Centralized Research Group

  • Quantitative researcher and developer in the firm-wide research group covering global equities and fixed income, building signal and valuation models directly with the portfolio managers who traded them.
  • Worked the full research loop: hypothesis, data construction, backtest, statistical validation, and the production code that ran the result.
  • Product-owned the Global Equity Trade Scheduler, the mission-critical system executing billions of dollars in volume, replacing manual spreadsheet workflows with an automated, error-resistant platform.

2015 to 2018

Remote

Vizit

Principal Data Scientist

  • Principal data scientist at a computer-vision startup founded by friends, scoring product and brand imagery for how well it performs with a specific audience rather than for whether it looks good.
  • The problem is asset selection: same product, several images, and the question of which one to put in front of which person. It is the same shape as the artwork question in a recommendation feed.
  • Held alongside the GMO role, with the Booth MBA running over much of the same period.

2012 to 2015

Lexington, MA

MIT Lincoln Laboratory

Technical Staff

  • Technical staff on radar and sensor signal processing: detection and estimation against noisy, nonstationary data where the cost of a false positive is not symmetric with the cost of a miss.
  • Spectral and time-domain methods applied to real instrument data rather than to textbook signals, which is where you learn how much apparent structure is an artifact of the measurement.
  • Finished the BU master's in electrical and computer engineering across the same three years.

Summer 2016

Austin, TX (Remote)

G51

Venture Capital Summer Associate

  • Sourced and evaluated early-stage technology companies, running financial and technical diligence, market sizing, and competitive analysis for the investment team.

Labs

Smaller builds and experiments. Some shipped, some deliberately abandoned once they answered the question that prompted them.

TTB High-Velocity Compliance Workbench↗

A compliance review workbench built for high-throughput regulatory audit workflows.

TypeScript

DME Voice Agent↗

A voice agent for durable medical equipment intake and qualification calls.

Python

Mirror Mirror

Virtual try-on as a Chrome extension. Transfers a garment from any product page onto your own photo, with an agentic quality-control loop.

Python, FastAPI, Gemini

Fine-Tuning as a Service

Production-grade LLM fine-tuning platform: SFT and DPO pipelines, vLLM serving, MCP tooling, and enterprise observability.

Python, vLLM, MCP

Here-o

Crowdsourced personal safety, connecting people to a nearby network that has their back.

TypeScript, React Native

Handwritten Calendar to iCal

Photograph a handwritten wall calendar, get back a working .ics file.

Python, computer vision

ARC Prize 2025

Program-synthesis approaches to the Abstraction and Reasoning Corpus, the standing benchmark for fluid intelligence in machines.

Python

Brick Studio

Converts any photograph into an official-palette LEGO mosaic and renders step-by-step build instructions.

Python, image processing

Capabilities

Machine learning

  • Recommendation & personalization
  • Ranking and retrieval
  • Reinforcement learning
  • LLM fine-tuning (SFT, DPO)
  • Retrieval-augmented generation
  • Agentic systems
  • Experimentation & causal measurement

Data & engineering

  • Python
  • C++
  • SQL
  • TypeScript
  • Entity resolution
  • Distributed data pipelines
  • AWS & GCP

Research & strategy

  • Quantitative research
  • Time-series & spectral methods
  • Pricing & market design
  • Technical diligence
  • Product strategy
  • Engineering leadership

Building things that have to work, and advising the people funding them.

I take on a small number of engagements at a time: personalization and ranking systems, AI and data architecture, and technical diligence on AI and media businesses. If that overlaps with what you need, get in touch.