Katch · 2023 to present
Katch Verified
Real-time brand-safety and brand-fit scoring across a creator's entire body of work, so a partnership decision stops being a manual review.
Role · Co-founder and CTO. System design and modeling.
VisitThe problem
Brands and agencies commit real budget to creators on the basis of a follower count and a spot check of the last few posts. The risk lives in the archive, and the fit question is not binary: a creator can be perfectly safe and still wrong for the brand. Both answers have to arrive before the deal is signed, which means the review has to be automatic.
Approach
- 01
Extended the semantic analysis layer from long-form film and television to short-form social, music, and books, so one representation covers every format a creator publishes in.
- 02
Scored fit and risk as separate axes, because collapsing them into a single number destroys exactly the information a brand manager needs.
- 03
Built the scoring path to run at request time against a full back catalog rather than a sampled window.
Outcome
Live product, used by brand and agency teams for creator vetting and partnership diligence.